Psychology training center redubs entire course library with Rask AI

The client

UpPro School is an international online center for advanced training of popular professions. Established in Kyiv and London by Igor Lukianenko and Nataly Novgorodskaya of Inluno Group, the school offers courses in five key areas of professional development, with a special emphasis on psychology.

The challenge

To reach a broader audience, UpPro School initiated a project to translate its video content library into Ukrainian and immediately encountered a significant challenge. The school’s speakers – seasoned psychology professionals who grew up and received their degrees in a primarily Russian-speaking environment – struggled with fluency and complex terminology in Ukrainian. The initiative explored various aids, including teleprompters and tutoring for the speakers. 

However, the quest for a seamless and accurate translation solution remained critical.

How Rask AI brings value

Thanks to Rask AI's VoiceClone tech, UpPro School was able to seamlessly translate all of its video materials into Ukrainian without losing the original voice or feel. Voice cloning keeps the emotion and intonation intact, which keeps students engaged and helps to build trust.

The feedback from the speakers themselves has been overwhelmingly positive. With Rask AI taking over the translation, the speakers can focus on what they do best: teaching psychology. 

Nataly Novgorodskaya

Partner and Co-Founder at UpPro School

When people listen, it's important for the voice to not sound computer-generated – it establishes trust between the tutor and the student. This is why VoiceClone is such a cool feature.

Implementing AI localization into the pipeline resulted in significant cost savings and enhanced UpPro School's operational efficiency. While re-recording a speaker in a different language is a costly and burdensome process, translating an existing video with Rask AI is much more affordable. For a startup like UpPro School, this approach is a game-changer.

Besides delivering high-quality translations, Rask AI equips the in-house editor with comprehensive tools for making precise adjustments. This ensures that the final content not only maintains its original tone but also aligns perfectly with linguistic nuances and cultural context.

Nataly Novgorodskaya

Partner and Co-Founder at UpPro School

We are glad to have found Rask AI and very pleased with the service. In the future, we plan to scale our business to different countries, and your platform will help us localize content for each country.

After successfully launching the Ukrainian-language version, UpPro School eyes expansion into Europe, the US and Latin America. Rask AI is set to play a key role in adapting the school’s content for these new markets. 

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